A01 - Part 4 Pamphlet Analysis

This pamphlet is a recycle one for the Shropshire council. It is to inform readers about recycling and gives you a waste collection calendar. The target audience is for people who live in Shropshire, England. I would say the age of the target audience are people aged about 20 and over, as that is the age your most likely to own your own property and be interested in using your waste as a way to recycle. I don't really think gender and interests are a big part of who reads this pamphlet in any way what so ever, as it applies to all males and females and anyone who lives in a home in Shropshire. 

The context of the pamphlet is pretty simple and straight forward, it basically gives you fact and information about how, what, when and where to recycle. The text is kept to a bare minimum, but the use of pictures and charts helps you easily understand the pamphlet. This is a great way in capturing audiences as it takes about 5 minutes of your day to read, rather than being loads of boring text. Heading and captions such as 'How to contact us' catch the readers eye and gets straight to point rather than having to search for the information everywhere. Images on the pamphlet have so far been either charts and diagrams explain times and dates for recycling or models showing you how to recycle, and no cartoons appear on the pamphlet. 

The size of the pamphlet is A4 I think which I believe is a great size for this as its not too big and not too small that you dont notice it in your house! The paper quality was pretty good to say it had all been recycled, and it had a glossy look to it which made it look more expensive to produce that it actually was. 

The above picture is another part of the pamphlet and shows you what the company do and don't accept as recycling waste. Image selection here are graphic pictures of different types of recycling bins, and what waste should go inside them. This was probably the easier way of being able to show what goes where. The text is pretty small in proportion to the images, however not too small that its unable to read. All it does it help the images stand out that little bit more which is good as some people dont have time to stand around reading, therefore the images would be much more clear for them. 

In this case, the direction of reading goes two ways, from left to right, but also down the page, from top to bottom. This isn't the case on every page in the pamphlet however.

The running theme of colours on this page are green, white and blue, which are also the same colours for the rest pf the pamphlet. This is because this is what recycling is famous for, and recognized for by its colours, so by changing it for one pamphlet would be stupid. On the picture above there is also a column of red, that indicates what you cannot recycle in some bins. This striking colour in contrast to the others automatically gives bad vibes to the reader without them having to even read the text. 

This part of the pamphlet has a huge part in using ticks and corsses as some sort of bullet point/symbol. 

The text size seems to be a size 14, and a normal Verdana font. The use of lower case and upper case are used where needed for correct grammar. And other than that everything else seems to be normal. The colour of the font is always contrasting to the colour background it is on, in most cases in this pamphlet, the text is usually white or grey.

AO1 Part 3 - Analysing a magazing advert for perfume

The purpose of this media product is to advertise a selected perfume. The advert was placed inside a magazine named 'Glamour' which has been voted Britain s number one magazine for women. The target audience for the advert is women. You know this as a small caption says 'the new fragrance for women'. The target audience age would be between 16-40 I would think. Mise en scene. The main image is a model holding an apple, looking directly into the camera, and the apple has a bite out of it. It's not a red apple though, its a ripe green one. This defiantly gives a more natural feel to the advert. underneath is about 12 apples filling the bottom of the page with the perfume bottle resting on top. The perfume is called 'Golden Delicious' by the brand 'DKNY'. The packaging is a similar shape to an apple, but has a gold top half, and a transparent bottom half, which shows you the perfume inside, which is a yellowy colour. This all links together, colours, uses of objects etc. Not only that, in the gold part of the bottle, there is a reflection of New York. The use of packaging, colours etc suggests that it's a pretty expensive perfume, if not that, a good quality. The model on advert is Lara Stone, she is one of the worlds biggest models, and most famous. Therefore DKNY using her to model their product is a good move, as everybody recognizes her and would inspire her them to buy the product. The women who see this would buy it because they think they would look like her after using the product and the men who buy it for women would secretly hope their wife's/girlfriends would look like Lara after using the product also. Lara's facial expression on the advert seems very relaxed and slightly cold. This could be because the scene is set in an autumn time. Costumes in the advert is minimum. The model is wearing a wintry jumper which falls off the shoulders showing a lot of skin, which once again suggests a very natural look to the ad and about the perfume also. The colours used are mainly similar yellows, greens and golds, along side of the naked body, this represents nature at its finest in a classy manor. It's very suitable for what DKNY are advertising. Lighting on the picture is mainly behind the madel, there is a hazy glow around her head and shoulders which makes it look as though the sun is shining down on her. She looks as though shes stood in the woods, which automatically makes the audience feel peaceful. The cleaver use of light draws your eyes straight to the models eyes, which have to be the most capturing part of the picture. Which then leads you to look at the apple shes holding, then the apples and perfume below her.

There isn't much text that features on the advert but the slogan that does, isn't really a slogan, its the particular name for that product. 'Golden Delicious' which is the name of an apple, which is also the shape and on going theme for DKNY womens perfume. No metaphors or smileys are used but I would say that 'Golden Delicious' is a play on words. The words suggest the the product is just as delicious as it looks, which makes the audience want to smell it and find out. Under the DKNY logo it says 'Dona Karen New York' the official name for the producer, and underneath in small print it says 'Join the club now...' This is a great play on words as it makes the audience feel slightly left out and want to get more involved with the product. it says on the main part of the image, 'Introducing, Golden Delicious, the new fragrance for women'

The word 'introducing' is small, white and delicate, and so is 'the new fragrance for women', however 'Golden Delicious' is in big bold gold letters.Golden is in a italic font which makes it look expensive, ie gold. And delicious is normal font, big and bold, straight to the point. Because these two pieces of text of in different colours to the other text it instantly makes them stand out compared to the other words on the advert. The main image on the advert is a close up shot, this is so you can see detail on the models face whilst eating the apple. The shot is defiantly an eye level one, which I like because it draws you into the modle so much more. The product name is DKNY (Dona Karen New York) which instantly shows you that its associasted with someone from New York, and the significane to the audience is that its fashionable. 

All in all the creators of the advert have used there skills at a clever level. They haven't used lots of editing, they've gone for the 'less is more' look, and with the type of product they are advertising it has really paid off. DKNY is now one of the leading brands when it comes to perfume, and its hardly surprising with adverts such as this.

A01 - Part 2 Analysing a CD Cover

This is the Digipack for the indie rock group 'Arctic Monkeys'. This was their third studio released album which was released 19th August 2009. A digipack looks like it would be the best fitting album case for the Arctic Monkeys as their not very mainstream and always like to be different. Therefore doing the jewel case would be too normal for them and wouldn't suit their style. 

The CD is contained like a normal jewel case but the material of the case is different. Quiet often a digipack is made from recycled card, which also shines a good light on the band to show they're doing their bit for the environment. The front cover image is the bad, one member standing and two sat down, taking no notice to the camera, just each other. they all seem to be wearing dark jeans, whilst one is wearing a denim jacket and the others white hoodies. The background is black with a what seems to be a white wall of some sort at the side. There is a sepia effect on the picture, and as you turn over the case, the sepia effect carries on. Even though the background here is a plain white, the sepia gives is a creamish looking effect. From the look of the clours and case, they connote the bad are happy to sit back and relax. They dont use bright 'in your face' colours, they're happy to show what they feel, and their true fans will buy their music. No sybols or signs are used on the case so theres no need to decode anything. 

The main image on the case is the band which is represented photographically. And in the middle of the image is the name 'Arctic Monkeys' which is say is about size 16 in text, with a text font similar to 'Texan Pro Bold'. And the back of the case says the title of the album 'Humbug' then underneath 'Arctic Monkeys' again in a wild wide font in red to contrast with all the other black text. Then underneath that two columns of the song titles featured on the album, which is above the copyright information at the bottom of the album. 

I'd say the messages shown on the album case are primarily visual and verbal. The image shows us who the band is, yet the text and the font instantly shows us a little more about the band. The font hints to us that the band can be slightly quirky yet up for some fun. The audience the album are purely for the people who enjoy the bands music. For anyone else who doesn't listen or like the music, the digipak isn't screaming out 'buy me' to them as it has Arctic Monkeys own unique style to it. This makes it more precious to the people who do by the album as they appreciate it that little bit more. The digipak doesn't tell you much about the institutional context of the album. 

After looking at this album cover/digipak for the first time I have decided I really like it. It clearly shows the true colours of the band and i believe it's a perfect type of album covering and design for them. People who are buying the CD obviously know the band pretty well and straight away they would understand the layout and design of the digipak which shows it communicates well with them. In no way is the digipack offensive and there are no alternative readings which mights harm the message of the marketing campaign. 

A01 - Part 1- Analyzing a Film Poster

This is the official poster for 'Charlie and The Chocolate Factory' released in 2005. The poster is landscape so that all the characters fit in the picture with a lot of room. 

The main colours used in the poster are deep purple, this is because the main charchter is in the middle of the poster and purple is the colour of his outfit. Behind the main character is a brightly lit sky using bright blues, pinks and yellows, and underneith the sky is lots of green grass which is represting inside of the chocolate factory. The colour purple on Willy Wonka's outfit can conate how rich he is, it also makes him seem powerful and automatically makes us gain respect for him. The colours of the sky are warm, bright and welcoming. They automatically make you feel like your at home and as though you could spend some time in the fun environment. The main image of the poster is Willy Wonkers hat, this is jet back with contrasting text over it, which says 'Charlie and the Chocolate Factory' the word 'Charlie' is in white and 'and the Chocolate Factory' is green with a gradient of yellow. you are instantly drawn to the coloured words which so happen to be 'chocolate factory'. In this poster there are no symbols used, just text. This can indicate what kind of target audience the creators are reaching. They must be pretty young as the use of language used on the poster is short and simple, easy for children to read. 

The main image of the poster is Willy Wonka looking directly into the camera, wearing a huge top hat, a velvet purple jacket. His right hand is holing his hat and he is looking at an angle at the camera. The background is part of the factory on the inside, with candy-canes, streetlights and little homes for the Umpa Lumpas in the film. Above that is a bright sky,  and above that is 5 pictures of the main children in the film. The main child character is in the middle of all the other children. The poster looks as though it is photographed but has really careful editing to make it look as though the poster is painted or graphically drawn.

I think the poster communicates with the audience through visuals due to the fact there isn't much text on screen. And as most of the poster is images, I believe that the intended audience are children between the ages 5 and 15. 

Persuasive techniques used in the poster would have to be the colour. The colour automatically draws you in and helps you imagine a wonderful place such as the background, that we have all once dreamed of going. Another persuasive technique is the main character (Willy Wonka) eyes. He seems to draw you in immediately and want to listen to his every word. 

The star isn't used as a USP here, however the fact that the word 'chocolate' is in the title, makes you wanna know more, after all we all love a bit of chocolate!

Attention is gained through the star on the poster through his eyes. Although you can only see one, its a deep colour of blue and makes you feel as though your looking at him straight away. Which also tells us about the film, with him looking so powerful we automatically guess that he has a huge part in the film and possibly could be a leader of some sort. The background indicates its fun environment for children. Not only this but we see five small thumbnails of children and instantly know they are involved in the story line. The title is also a huge give away, we know someone called Charlie and that there's a Chocolate Factory too. This is a huge point, because we learn so much just from reading a poster, we instantly decide weather we like the look of the film, or not. So the producers of the poster are under a lot of pressure to make it look just right, so they will draw in the right audience.   

Personally I really like the poster, and think it's been created in a clever way that appeals to not only young children and teens, but adults too, mealy because it's such a good film and well known. The creators of the poster have defiantly done the film justice. Not only this but it communicates effectively with the audience and is clear what the film is about.