This is the official poster for 'Charlie and The Chocolate Factory' released in 2005. The poster is landscape so that all the characters fit in the picture with a lot of room.
The main colours used in the poster are deep purple, this is because the main charchter is in the middle of the poster and purple is the colour of his outfit. Behind the main character is a brightly lit sky using bright blues, pinks and yellows, and underneith the sky is lots of green grass which is represting inside of the chocolate factory. The colour purple on Willy Wonka's outfit can conate how rich he is, it also makes him seem powerful and automatically makes us gain respect for him. The colours of the sky are warm, bright and welcoming. They automatically make you feel like your at home and as though you could spend some time in the fun environment. The main image of the poster is Willy Wonkers hat, this is jet back with contrasting text over it, which says 'Charlie and the Chocolate Factory' the word 'Charlie' is in white and 'and the Chocolate Factory' is green with a gradient of yellow. you are instantly drawn to the coloured words which so happen to be 'chocolate factory'. In this poster there are no symbols used, just text. This can indicate what kind of target audience the creators are reaching. They must be pretty young as the use of language used on the poster is short and simple, easy for children to read.
The main image of the poster is Willy Wonka looking directly into the camera, wearing a huge top hat, a velvet purple jacket. His right hand is holing his hat and he is looking at an angle at the camera. The background is part of the factory on the inside, with candy-canes, streetlights and little homes for the Umpa Lumpas in the film. Above that is a bright sky, and above that is 5 pictures of the main children in the film. The main child character is in the middle of all the other children. The poster looks as though it is photographed but has really careful editing to make it look as though the poster is painted or graphically drawn.
I think the poster communicates with the audience through visuals due to the fact there isn't much text on screen. And as most of the poster is images, I believe that the intended audience are children between the ages 5 and 15.
Persuasive techniques used in the poster would have to be the colour. The colour automatically draws you in and helps you imagine a wonderful place such as the background, that we have all once dreamed of going. Another persuasive technique is the main character (Willy Wonka) eyes. He seems to draw you in immediately and want to listen to his every word.
The star isn't used as a USP here, however the fact that the word 'chocolate' is in the title, makes you wanna know more, after all we all love a bit of chocolate!
Attention is gained through the star on the poster through his eyes. Although you can only see one, its a deep colour of blue and makes you feel as though your looking at him straight away. Which also tells us about the film, with him looking so powerful we automatically guess that he has a huge part in the film and possibly could be a leader of some sort. The background indicates its fun environment for children. Not only this but we see five small thumbnails of children and instantly know they are involved in the story line. The title is also a huge give away, we know someone called Charlie and that there's a Chocolate Factory too. This is a huge point, because we learn so much just from reading a poster, we instantly decide weather we like the look of the film, or not. So the producers of the poster are under a lot of pressure to make it look just right, so they will draw in the right audience.
Personally I really like the poster, and think it's been created in a clever way that appeals to not only young children and teens, but adults too, mealy because it's such a good film and well known. The creators of the poster have defiantly done the film justice. Not only this but it communicates effectively with the audience and is clear what the film is about.
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