This pamphlet is a recycle one for the Shropshire council. It is to inform readers about recycling and gives you a waste collection calendar. The target audience is for people who live in Shropshire, England. I would say the age of the target audience are people aged about 20 and over, as that is the age your most likely to own your own property and be interested in using your waste as a way to recycle. I don't really think gender and interests are a big part of who reads this pamphlet in any way what so ever, as it applies to all males and females and anyone who lives in a home in Shropshire.
The context of the pamphlet is pretty simple and straight forward, it basically gives you fact and information about how, what, when and where to recycle. The text is kept to a bare minimum, but the use of pictures and charts helps you easily understand the pamphlet. This is a great way in capturing audiences as it takes about 5 minutes of your day to read, rather than being loads of boring text. Heading and captions such as 'How to contact us' catch the readers eye and gets straight to point rather than having to search for the information everywhere. Images on the pamphlet have so far been either charts and diagrams explain times and dates for recycling or models showing you how to recycle, and no cartoons appear on the pamphlet.
The size of the pamphlet is A4 I think which I believe is a great size for this as its not too big and not too small that you dont notice it in your house! The paper quality was pretty good to say it had all been recycled, and it had a glossy look to it which made it look more expensive to produce that it actually was.
The above picture is another part of the pamphlet and shows you what the company do and don't accept as recycling waste. Image selection here are graphic pictures of different types of recycling bins, and what waste should go inside them. This was probably the easier way of being able to show what goes where. The text is pretty small in proportion to the images, however not too small that its unable to read. All it does it help the images stand out that little bit more which is good as some people dont have time to stand around reading, therefore the images would be much more clear for them.
In this case, the direction of reading goes two ways, from left to right, but also down the page, from top to bottom. This isn't the case on every page in the pamphlet however.
The running theme of colours on this page are green, white and blue, which are also the same colours for the rest pf the pamphlet. This is because this is what recycling is famous for, and recognized for by its colours, so by changing it for one pamphlet would be stupid. On the picture above there is also a column of red, that indicates what you cannot recycle in some bins. This striking colour in contrast to the others automatically gives bad vibes to the reader without them having to even read the text.
This part of the pamphlet has a huge part in using ticks and corsses as some sort of bullet point/symbol.
The text size seems to be a size 14, and a normal Verdana font. The use of lower case and upper case are used where needed for correct grammar. And other than that everything else seems to be normal. The colour of the font is always contrasting to the colour background it is on, in most cases in this pamphlet, the text is usually white or grey.
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